Social Media Operations Specialist

Social media platforms

• Day-to-day management of Instagram, Facebook, YouTube, and TikTok; week-to-week management of LinkedIn, Pinterest, X, and the rest — secondary platforms are never dormant.
• Posting cadence, stories, community engagement, DMs, and moderation. Brand voice consistency everywhere.
• Monitoring platform health, issues, and account standing — proactively, before leadership has to ask.
• Testing and optimizing headlines, hooks, and formats to improve performance and advertiser readiness.

Community & relationships

• You are the primary brand representative across social platforms.
• Relationships with creators, ambassadors, partner pages, and the broader Italian-American community — trust, responsiveness, and professionalism in every public-facing interaction.

Ambassador & influencer systems

• Outreach and onboarding of ambassadors and creators; coordinating product sends and content requests.
• Collecting, organizing, and maintaining the UGC libraries — everything uploaded to Drive.
• The Influencer Tracker is the single source of truth for creator logistics, payments, performance, and campaign visibility. You own it and keep it current.
• DM at least 5–10 celebrities a month for merch pics, and get ambassadors shooting upcoming drops and hot items.

Platform backends & monetization

• Ownership of Shopify Collabs and the TikTok Affiliate Center.
• Monitoring TikTok Shop account health and product connections; systems functional, compliant, and up to date.

What this role is NOT

• Not the sole graphic designer or video editor, and not full paid-ads management.
• Not carrying total revenue responsibility, and not executing every trend personally.
• The expectation is coordination and ownership — not doing everything alone. Success means platforms run consistently without leadership involvement, and the role matures from execution-focused to system-ownership-focused.

Content output

• 30+ new memes per month, minimum.
• Original videos (CapCut, AI from blogs, photos-to-video) at least weekly.
• Increased graphic design output: multiple swipes and more info on news post graphics; stories readable in both images and captions.
• Every created graphic uploaded to Drive, and all UGC from social pulled into Drive.

Cadence

• Post daily on the 6–7 main platforms; secondary platforms (LinkedIn, Snapchat, the Facebook group, Threads) get at least weekly posts.
• Run the Facebook group directly.
• Engage via comments on our pages and on other Italian community pages. Post and collab more on the store Instagram.

Ads support (support role only — not full management)

• Boost partnership and store content that is already performing.
• Upload ambassador creatives to the ad account.
• Monitor performance and share algorithm/data insights with the team.

Meetings, media expansion & revenue

• Lead at least one social media meeting a month with your own agenda; participate actively in partner meetings.
• Grow the media pages/IP (Uncle Pete, IFD, Mag Italy, the meme pages) — manage directly or delegate. Support ad-sales lead generation and partner retention.
• Tie every project to a clear revenue outcome (store or sponsorship); any project requiring funding gets prior approval. The company goal: 30% of revenue driven by social.
• Target: media meetings and channels run without the CEO by Q4.

Reporting

• Weekly Slack report on Mondays; quick EOD updates Monday–Friday.
• Monthly report due the 1st of the month.
• Action/status reports for ad clients and collaborators.
• Record Loom SOPs for all your processes over time, so the media side can scale beyond one person.

The posting gate

• Receipt QC: spot-check the Editor's deliveries the day they land, not on posting day — open the file, confirm audio and captions, confirm it matches the calendar entry. Flag problems the same day so there is time to fix.
• Daily pre-post confirmation: before posting each day, drop the video in the group chat — "Posting this today, confirm" — and wait for the thumbs-up from the CEO or the Head of Product. Ten seconds of friction, zero wrong posts.
• After posting, mark the calendar entry posted and feed performance notes (hook retention, comments, saves) into the tracker.
• Brand accounts keep it clean: no vulgar hooks or opens on reposted creator content — ask the creator for a clean version.

Creator outreach — you are the sender

• The assistant DMs you the day's best five reels as numbered, click-ready blocks. You send the DMs from the brand account, confirm back "DM sent" per creator, and answer their follow-up checks — the pipeline stalls if the pack sits unread.
• Approved UGC gets a post date within 48 hours of approval; nothing reposts without the signed JotForm rights on file, and every repost carries the creator's tag and credit.
• Creator questions about payment, exclusivity, usage terms, or takedowns come to you — the assistant never improvises those answers.

• The side Instagram page exists just for the blogs — its link in bio maps every post to its specific article, which the main page can't do.
• Don't just screenshot the blog: rebuild the post for engagement. Punch up the title where it helps, use a carousel, and put the strongest image first — the better the post does, the more people read.
• The house style: tweet the blog first (title + image + link, no bare link-preview embeds), screenshot the tweet from the app, crop it tight to the logo, and post that — every post on the page matches that look.
• Schedule through Later on the blogs page: drop the cropped screenshot, write a short caption ending in "link in bio", and attach the article link so the bio link updates automatically when it posts.
• Get in the rhythm: when a blog publishes, its promo post is scheduled within the hour — writing them and promoting them is one job, not two.

The above-average rule

On any page, scroll until you can estimate the average like count, then flag only posts meaningfully above it. A 900-like post on a page averaging 400 is a signal; a 2,000-like post on a page averaging 20,000 is a skip. In December (or any peak month), raise the bar: pull each page's top posts of the whole year, not just the recent above-average ones.

The four source pools

• Our own archive: every meme we've posted, foldered by year, with winners promoted into the proven-memes folder. Proven concepts get re-run; near-misses get remade with a different background, person, or phrasing — the concept was good.
• Same-niche pages (Italian-American pages and similar): what beats their average works on our audience too. Flag it to remake, or message the creator for permission to post it.
• Different-niche meme pages (other cultural pages, zodiac pages, TV-show pages): find their best-of-the-best and translate the concept to Italian — swap the food, the word, the setting. A proven format travels across niches.
• Our own Facebook group (260K+ members): posts beating the group's average like count are our audience directly voting. Ask the poster for permission or remake the concept.

The line between remaking and stealing

• Remaking a concept — building our own version of a proven idea, our image, our phrasing — is the job.
• Reposting someone's actual content with their watermark or logo stripped out is never acceptable. Either get permission (and credit them), or remake it as our own.
• Credit generously when posting someone's content with permission — tag the creator.

Batch this: an ideas folder with thousands of saved concepts means never scrambling for the day's post. The page succeeds because every post already proved itself somewhere — we're just translating it.